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  • Turn Ideas into Assets Instantly with Adobe Firefly

    Overview

    Adobe Firefly brings generative AI to your fingertips, whether you’re on web, mobile, or inside your favorite Adobe apps. It helps you prototype, create, and refine assets faster, with built-in guardrails that keep your content professional and engaging.

    Image, Text & Video Creation

    Generate assets from simple prompts. Includes Text-to-Image,
    Text-to-Video, Image-to-Video, and text-based typography styling.

    Works across Adobe Creative Cloud

    Firefly connects directly with Photoshop, Illustrator, Premiere Pro, and Adobe Express. You can use Generative Fill, Text to Vector, and Text to Video within these tools, making it easy to move your work between apps and complete projects faster without losing quality.

    Audio & Translation Tools

    Create custom sound effects and translate video audio into 20+ languages with native-level fluency.

    Firefly Boards

    Draft mood boards and storyboards, remix ideas, and co-create using shared AI integrations.

    Commercially Licensed AI Models

    All AI-generated content is safe for commercial use, giving you full rights and built-in compliance assurance.

    Refine & Control Easily

    Use intuitive sliders to adjust style, detail, lighting, composition and seamlessly enhance results.

    Use Cases

    Campaign Visual
    Generation

    Instantly create high-quality,
    on-brand images from text
    prompts for ads, social posts, and
    presentations, reducing design
    turnaround from days to minutes.

    Localized
    Marketing Assets

    Adapt visuals into regional languages and cultural contexts using AI, enabling global campaigns to resonate locally without additional design resources.

    Product Image
    Enhancement

    Remove backgrounds, add lifestyle settings, and generate seasonal variations for e-commerce and retail campaigns, improving engagement and conversion rates.

    Generative Fill for
    Multi-Platform Resizing

    Expand or reframe creatives to fit
    different aspect ratios (Instagram,
    LinkedIn, web banners) without
    losing visual integrity, eliminating
    manual redesign work.

    Client Pitch Mockups

    Produce polished concept
    visuals and mockups instantly
    for proposals and presentations,
    helping agencies and marketing
    teams win deals faster.

    Resource Hub

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